365NotOut | Cricket with an Outside Edge

At 365NotOut, we cover the game through a broader lens, one that honors tradition while embracing change. That includes the long-overlooked roots of American cricket, where 18th-century rivalries once eclipsed baseball in popularity; the modern digital resurgence of the sport through gaming and streaming; and the deeper human narratives about identity, struggle, celebration, and change that have always been part of cricket’s fabric.

We are a reflection of people, places, and moments that stretch far beyond the boundary ropes. Our work blends sharp journalism, cultural insight, and historical perspective to examine cricket in all its complexity: from the grassroots to the global stage.

Our Mission

To celebrate cricket in all its forms and to explore the game from the inside out. We go beyond match reports to tell the traditional, digital and cultural stories that matter. We celebrate stories of resilience, migration, gender, technology, activism, forgotten legends, and future stars. Cricket is evolving, and we look at the sport through a wider lens. 

Our Values

Diversity of Voices: We showcase players, fans, and communities across continents, cultures, and identities often left out of the mainstream.

Honest Storytelling: Whether it’s a deep dive into corruption scandals or the rise of esports cricket, we focus on well-researched, compelling narratives.

Global Perspective: Our coverage spans dusty schoolyards, colonial legacies, urban concrete, sun-baked fields, and wherever cricket lives, even if it’s far from the spotlight.

Curiosity-Driven: We explore unexpected intersections: cricket and video games, cricket and crime, cricket and identity. If it shapes the game, it’s on our site.

Who We Are

365 Not Out is powered by a team of writers, historians, players, gamers, and cultural commentators who love the game but aren’t afraid to challenge how it’s told. We’re passionate about finding the edges: the unheard voices, the untold histories, and the unusual truths that make cricket not just a sport, but a reflection of the world around it.

What We Cover

Untold cricketing history.

Player profiles with real depth.

The cultural impact of cricket video games.

Investigative looks into cricket-related scandals and mysteries.

Stories of women, Indigenous athletes, queer players, and rising voices.

The way cricket intersects with class, colonialism, and change.

365NotOut is where the mainstream meets the margins. Where scorelines matter, but stories matter more. It’s cricket with an outside edge.